by Jason Smith | Nov 19, 2024 | INFORMATIONAL, Primary Featured
What Is a Deal Sheet? A deal sheet is a tool for summarizing and organizing the key details of financial or business transactions. Deal sheets help deal managers track transactions, evaluate performance, and present information clearly to clients and...
by Jason Smith | Oct 21, 2024 | INFORMATIONAL
Transformational Trends and Innovation in Sports The sports industry is undergoing a transformation. Innovations in sports technology are reshaping how fans engage, how athletes perform, and how and when brands connect with their audiences. Technological...
by Jason Smith | Oct 2, 2024 | INFORMATIONAL, Primary Featured
How to Calculate Sponsorship ROI An old advertising adage goes something like this: “I know I’m wasting half of my advertising dollars. I just don’t know which half.” It mirrors the challenge of calculating sponsorship ROI. Both highlight the difficulty...
by Jason Smith | Sep 24, 2024 | INFORMATIONAL, Primary Featured
Business Intelligence for Sponsorship Marketing: A Guide to Making Better Decisions What Is Business Intelligence? Modern business intelligence (BI) uses diverse data to make smarter, faster decisions that drive success. BI does more than crunch numbers....
by Jason Smith | Sep 24, 2024 | INFORMATIONAL, Primary Featured
Sponsorship Activations in Sports What Is Sports Sponsorship Activation? Sports activations are marketing strategies that turn sponsorships into dynamic, engaging experiences. Brands want to connect directly with fans and enhance their presence and...
by Jason Smith | Sep 11, 2024 | INFORMATIONAL, Primary Featured
The Role of Tableau Collaboration in Sports Management Tableau is a tool that enables sports teams and sports professionals to visualize and analyze data from diverse sources. It empowers sports marketing professionals to turn raw data into actionable insights...
