by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Sponsorship Measurement Guide: What Properties Need to Know Unlocking the full potential of sports sponsorships starts with measuring effectiveness through all segments of the sports marketing funnel. By tracking KPIs and sponsorship ROI at each stage, brands...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
What Does a Sponsorship Agency Do? Everything You Need to Know Sponsorship agencies connect brands with rights holders — like events, teams, or properties — to create partnerships that drive mutual growth. They identify ideal matches, help negotiate contracts,...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Key Metrics and Strategies for Sponsors Measuring Sponsorship Success At one point, every sponsor has asked questions like, “How do I know if my sponsorship was successful?” “Did it work?” “What was the impact? What was my ROI?” Evaluating the effectiveness of...
by Jason Smith | Nov 19, 2024 | INFORMATIONAL, Primary Featured
What Is a Deal Sheet? A deal sheet is a tool for summarizing and organizing the key details of financial or business transactions. Deal sheets help deal managers track transactions, evaluate performance, and present information clearly to clients and...
by Jason Smith | Oct 21, 2024 | INFORMATIONAL
Transformational Trends and Innovation in Sports The sports industry is undergoing a transformation. Innovations in sports technology are reshaping how fans engage, how athletes perform, and how and when brands connect with their audiences. Technological...
by Jason Smith | Oct 2, 2024 | INFORMATIONAL, Primary Featured
How to Calculate Sponsorship ROI An old advertising adage goes something like this: “I know I’m wasting half of my advertising dollars. I just don’t know which half.” It mirrors the challenge of calculating sponsorship ROI. Both highlight the difficulty...
