by Jason Smith | Feb 6, 2025 | INFORMATIONAL, Primary Featured
Event Sponsorship Opportunities: A Comprehensive Guide for 2025 and Beyond Why You Should Explore Sponsorship Opportunities Sponsors want value and ROI for their sponsorship investments. Engaging and exciting sponsorship opportunities are essential to...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Sponsorship Measurement Guide: What Properties Need to Know Unlocking the full potential of sports sponsorships starts with measuring effectiveness through all segments of the sports marketing funnel. By tracking KPIs and sponsorship ROI at each stage, brands...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL
Sponsorship Agencies and Why You May Need One A sponsorship agency links properties seeking funding and brands seeking strategic partnerships. Without one, properties risk undervaluing their assets, missing key revenue opportunities, and struggling to attract...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Key Metrics and Strategies for Sponsors Measuring Sponsorship Success At one point, every sponsor has asked questions like, “How do I know if my sponsorship was successful?” “Did it work?” “What was the impact? What was my ROI?” Evaluating the effectiveness of...
by Jason Smith | Nov 19, 2024 | INFORMATIONAL
What Is a Deal Sheet? A deal sheet is a tool for summarizing and organizing the key details of financial or business transactions. Deal sheets help deal managers track transactions, evaluate performance, and present information clearly to clients and...
by Jason Smith | Oct 21, 2024 | INFORMATIONAL
Transformational Trends and Innovation in Sports The sports industry is undergoing a transformation. Innovations in sports technology are reshaping how fans engage, how athletes perform, and how and when brands connect with their audiences. Technological...
