by Jason Smith | Aug 4, 2023 | INFORMATIONAL, Primary Featured
Effective sponsorship management takes more than intuition and gut feelings. Data analytics has revolutionized how businesses and organizations approach decision-making in many areas, including sponsorship. Here we’ll look at the critical role that data analytics...
by Jason Smith | May 30, 2023 | INFORMATIONAL, Primary Featured
Planning fun, creative, and effective sponsorship activations helps properties retain brands and ensure a positive experience for all involved parties. Taking a one size fits all approach won’t work with sponsorship activations. It’s vital to take into consideration...
by Jason Smith | May 30, 2023 | INFORMATIONAL, Primary Featured
Non-profit organizations rely on funding to provide assistance to their beneficiaries and achieve their goals. Whatever your chosen cause is, you need funding to make a positive impact within the community. Sponsorship is an incredibly powerful way to generate revenue...
by Jason Smith | May 16, 2023 | INFORMATIONAL, Primary Featured
The process of selling sponsorships can be a unique challenge, as sponsors are often looking for innovative and cutting-edge solutions that align with their brand and values. As such, it is crucial to have a deep understanding of the tech stack that your organization...
by Jason Smith | Apr 21, 2023 | INFORMATIONAL, Primary Featured
Social media is a crucial component for properties (or sponsees) to leverage when it comes to sponsorship activation. In this blog post, we will discuss how properties can use social media to enhance their sponsorship activation and achieve their goals1....
by Jason Smith | Apr 4, 2023 | INFORMATIONAL, Primary Featured
Activation is an essential component of any successful sponsorship strategy. It’s the process of leveraging a sponsorship to generate awareness, engagement, and ROI. In today’s digital age, social media has become an indispensable tool for enhancing...