by Jason Smith | Jun 21, 2024 | INFORMATIONAL, Primary Featured
Successful Sports Sponsorship Activations Sports sponsorship activations transform brand and partner agreements into mutually beneficial experiences. Properties can leverage and strengthen sponsor relationships through well-conceived strategies. Effective activations...
by Jason Smith | Jun 6, 2024 | INFORMATIONAL
Planning fun, creative, and effective sponsorship activations helps properties retain brands and ensure a positive experience for all involved parties. However, activating a sponsorship takes some finesse, and every activation will be slightly different, depending on...
by Jason Smith | Oct 6, 2023 | INFORMATIONAL, Primary Featured
Peter Ueberroth is an American sports executive and entrepreneur. He played a pivotal role in transforming the way we approach sponsorships in sports. He served as the commissioner of Major League Baseball (MLB) from 1984 to 1989. During that time, he lead innovative...
by Jason Smith | Sep 26, 2023 | INFORMATIONAL, Primary Featured
Securing excellent sponsorships is a very important part of many events and organizations. Whether you’re a sports team, a charity, or hosting a business conference, strong sponsorship support can make a significant difference in your success. However, securing a...
by Jason Smith | Aug 11, 2023 | INFORMATIONAL, Primary Featured
Sponsorship in the world of sports and entertainment is a crucial part of driving growth, building brands, and connecting with the audience. There have been many people who have made significant contributions to modern-day sponsorship. One of these visionaries was...
by Jason Smith | Aug 4, 2023 | INFORMATIONAL, Primary Featured
Effective sponsorship management takes more than intuition and gut feelings. Data analytics has revolutionized how businesses and organizations approach decision-making in many areas, including sponsorship. Here we’ll look at the critical role that data analytics...
