by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Key Metrics and Strategies for Sponsors Measuring Sponsorship Success At one point, every sponsor has asked questions like, “How do I know if my sponsorship was successful?” “Did it work?” “What was the impact? What was my ROI?” Evaluating the effectiveness of...
by Jason Smith | Oct 2, 2024 | INFORMATIONAL, Primary Featured
How to Calculate Sponsorship ROI An old advertising adage goes something like this: “I know I’m wasting half of my advertising dollars. I just don’t know which half.” It mirrors the challenge of calculating sponsorship ROI. Both highlight the difficulty...
by Jason Smith | Sep 24, 2024 | INFORMATIONAL, Primary Featured
Business Intelligence for Sponsorship Marketing: A Guide to Making Better Decisions What Is Business Intelligence? Modern business intelligence (BI) uses diverse data to make smarter, faster decisions that drive success. BI does more than crunch numbers....
by Jason Smith | Sep 11, 2024 | INFORMATIONAL, Primary Featured
The Role of Tableau Collaboration in Sports Management Tableau is a tool that enables sports teams and sports professionals to visualize and analyze data from diverse sources. It empowers sports marketing professionals to turn raw data into actionable insights...
by Jason Smith | Sep 3, 2024 | INFORMATIONAL, Primary Featured
All About Data Warehouses A data warehouse is like a massive library for your business data. Imagine you have all your data scattered across different places, like your sales system, marketing platform, and customer service logs. A data warehouse gathers all this...
by Jason Smith | Aug 20, 2024 | INFORMATIONAL, Primary Featured
Which Sports Marketing Platform Is Right for Me? The right sports marketing platform can help you streamline operations, enhance fan engagement, and maximize revenue. You can effectively manage campaigns, analyze performance, and target the right audiences. Investing...
