by Jason Smith | Feb 7, 2025 | INFORMATIONAL, Primary Featured
The Power of Sports Advertising for Brands Sports sponsorships have become a vital strategy for brand marketers. They enable brands to align with the passion and loyalty of sports fans and forge powerful emotional associations. Why Use Sports...
by Jason Smith | Feb 6, 2025 | INFORMATIONAL, Primary Featured
Event Sponsorship Opportunities: A Comprehensive Guide for 2025 and Beyond Why You Should Explore Sponsorship Opportunities Sponsors want value and ROI for their sponsorship investments. Engaging and exciting sponsorship opportunities are essential to...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Sponsorship Measurement Guide: What Properties Need to Know Unlocking the full potential of sports sponsorships starts with measuring effectiveness through all segments of the sports marketing funnel. By tracking KPIs and sponsorship ROI at each stage, brands...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Primary Featured
Key Metrics and Strategies for Sponsors Measuring Sponsorship Success At one point, every sponsor has asked questions like, “How do I know if my sponsorship was successful?” “Did it work?” “What was the impact? What was my ROI?” Evaluating the effectiveness of...
by Jason Smith | Oct 2, 2024 | INFORMATIONAL, Primary Featured
How to Calculate Sponsorship ROI An old advertising adage goes something like this: “I know I’m wasting half of my advertising dollars. I just don’t know which half.” It mirrors the challenge of calculating sponsorship ROI. Both highlight the difficulty...
by Jason Smith | Sep 24, 2024 | INFORMATIONAL, Primary Featured
Business Intelligence for Sponsorship Marketing: A Guide to Making Better Decisions What Is Business Intelligence? Modern business intelligence (BI) uses diverse data to make smarter, faster decisions that drive success. BI does more than crunch numbers....
