by Jason Smith | Feb 14, 2025 | INFORMATIONAL, Secondary Featured
Guide to Sponsorship Marketing: 7 Types of Sponsorship and How Value is Exchanged Sponsorships offer a dynamic way for brands and properties to collaborate. They create mutually beneficial partnerships that can drive success. By leveraging various types of...
by Jason Smith | Dec 4, 2024 | INFORMATIONAL, Secondary Featured
Sponsorship Agencies and Why You May Need One A sponsorship agency links properties seeking funding and brands seeking strategic partnerships. Without one, properties risk undervaluing their assets, missing key revenue opportunities, and struggling to attract...
by Jason Smith | Sep 24, 2024 | INFORMATIONAL, Secondary Featured
Sponsorship Activations in Sports Traditional activation strategies don’t work anymore. The paradigm has shifted. The rules have changed. It’s a high-stakes game, and only innovative activations can capture audiences’ attention. Here’s what you need to know...
by Jason Smith | Apr 15, 2020 | Guides, Secondary Featured
In the sponsorship world, all properties focus on revenue numbers. Simply put…sell as many sponsorships to get to your annual revenue goal as quickly as possible. You can’t fault sales people for this mindset. Most have been trained to think that way. With that being...
by Nathan Bleak | Apr 15, 2020 | Guides, Secondary Featured
There are many ways you can be successful in your sponsorship activation and fulfillment, but the fundamental principle that provides a gateway to success or failure in sponsorships, is the art of communication. Sponsorships are not a plug and go solution like sending...
