Sponsorship Measurement Guide: What Properties Need to Know   Unlocking the full potential of sports sponsorships starts with measuring effectiveness through all...

What Does a Sponsorship Agency Do? Everything You Need to Know   Sponsorship agencies connect brands with rights holders — like events, teams, or properties — to...

Key Metrics and Strategies for Sponsors Measuring Sponsorship Success   At one point, every sponsor has asked questions like, “How do I know if my sponsorship was...

What Is a Deal Sheet?   A deal sheet is a tool for summarizing and organizing the key details of financial or business transactions. Deal sheets help deal managers...

Transformational Trends and Innovation in Sports   The sports industry is undergoing a transformation. Innovations in sports technology are reshaping how fans...

How to Calculate Sponsorship ROI   An old advertising adage goes something like this: "I know I’m wasting half of my advertising dollars. I just don’t know which...

Business Intelligence for Sponsorship Marketing: A Guide to Making Better Decisions   What Is Business Intelligence?   Modern business intelligence (BI) uses...

Sponsorship Activations in Sports   What Is Sports Sponsorship Activation?   Sports activations are marketing strategies that turn sponsorships into dynamic,...

The Role of Tableau Collaboration in Sports Management   Tableau is a tool that enables sports teams and sports professionals to visualize and analyze data from...